Media & analyst relations

Media coverage moves the needle for most tech businesses.

That’s why media and analyst relations are the cornerstone of GMK activities – and no one does it better. We believe effective media relations are based on the fundamental principles of building excellent press relationships, knowing how to tell a good story, and being tenacious. By doing our homework, we create opportunities for our clients, and by closely managing those opportunities, we turn them into results.

We have great press relationships, but we don’t rely on those relationships alone. We identify the right media contacts for our clients, not just those we know. And we grab their attention by making sure the message is on target, newsworthy, and of value to reporters.

With our newsroom background, we know what sells. We tap into trends and current events to develop stories that are interesting, timely and high impact. And when the news is light, we find creative new angles to drive coverage.

We work with all types of media outlets from print, wire, and online to television and radio. We also work closely with industry analysts to ensure they understand each client’s business and can explain clients’ products and services to media and potential customers.

Our other services include message development, crisis communications, and thought leadership.